I have worked with Lynn Pitcher Komer, Principal of PKPR, since 2015 as our marketing project manager on seven prescription opioid prevention contracts. Our OSAP team has forged a strong partnership with Lynn as she has guided us on all aspects of marketing and public relations outreach, including complex and subtly nuanced messages for various audiences and stakeholders, website development, community trainings and cutting-edge social media practices. She has been very instrumental in guiding the creative design and placement plan for our paid advertising.
Her ability to dive deep into complex data reports and to glean contextual information from interviews with experts representing public health clinics, epidemiologists, pharmacists and abuse prevention serves us well in furthering our informed marketing strategy direction. The sheer number and types of audiences we must reach with specific messages and all the various communication channels and platforms that will work best is challenging at best, and she has a depth of knowledge and experience to identify a strategic framework for outstanding results. In fact, PKPR won the top Public Relations Association of America New Mexico chapter award (Best of Show) for the work done on the A Dose of Reality Campaign, beating out over seventy other nominations.
Lynn’s decades-long background addressing complex health access issues in New Mexico and her understanding of the intricacies New Mexico’s health care delivery system means she is well-versed in how to best reach our audiences in settings and different communication formats that will have the most impact.
Lynn has been a major factor in the success that we have enjoyed over the past several years. Her responsiveness and highly collaborative strategy approach truly sets her apart and makes working on these campaigns a sincere pleasure. She is currently the lead on the PDO/SFPRx/STR Advisory Council marketing subcommittee and I continue to be impressed by her level of talent and commitment.
Sincerely,
Karen Cheman, MPHPrevention Director, NPN & SEOW Director
Office of Substance Abuse Prevention
BHSD/HSD
