PK Public Relations
Marketing that Moves People. Communication that Drives Positive Change.
“A drop of ink may make a million think.” – G.G. Byron
Bespoke Campaigns. Boutique Expertise. Real Impact.
PK Public Relations is a boutique communications and marketing agency delivering handcrafted, compelling narratives through cutting edge outreach techniques. We design community-driven campaigns that inspire action to create meaningful change.
Next-Level Thinking.
High-Level Work.
Strategic, Cutting-Edge Marketing to Drive Positive Change and Real Impact. From integrated campaigns to highly specialized needs, we bring a sharp, modern edge to every engagement. Whether it’s creative development, public relations, media planning and buying, or social media strategy, we deliver solutions that don’t just keep pace—they set the pace.
We are passionate communicators, designers, advertising strategists, social media and website experts dedicated to creating meaningful connections between organizations and their audiences. Our approach is rooted in authenticity, creativity, and a deep understanding of the communities we serve.
Mission: To shift conversations, shape perceptions, and drive long-lasting impact across New Mexico and beyond by combining deep subject-matter expertise with strategic execution to improve outcomes for all.
Core Values: Our partners trust us to help them tell their stories, shape public and policy conversations about core community issues, and develop strategies for sustained communication success.
- Authenticity: Culturally resonate, real-world storytelling.
- Collaboration: Partnerships built on trust and shared goals.
- Innovation: Embracing new ideas to amplify messages.
- Impact: Communications that lead to measurable change.
- Cost Efficient: Smart strategies that respect and optimize you budget.
- Transparency: Honest insights and clear reporting.
A Boutique with a Big Impact
Founded by Lynn Komer, a seasoned communications strategist with 30+ years of experience across public policy, healthcare, behavioral health, environmental, voting rights, housing, economic development and public education, PKPR is a nimble agency known for moving people—from awareness to action.
As a boutique firm, we stay authentic, nimble, focused, and deeply collaborative — tailoring each campaign to your goals with precision, creativity, and cultural insight. We meet your needs through close partnership, listening and responsiveness. We customize teams, adapt strategies based on client feedback and campaign performance, and focus on cultural relevance to ensure every solution exceeds expectations and builds lasting client trust.
We listen first, adapt quickly, and tailor every campaign with cultural fluency, community insight, refined data, and trusted creative precision. Our unique consulting model means every team is custom-built, ensuring clients receive expert-led solutions aligned with their goals and values.
Collaborative Consulting
Our innovation is our collaborative consulting model instead of a static in-house team. Unlike larger and traditional marketing firms, we are able to better harness the complementary skills and specific expertise that are unique to each client’s objective and goals. This keeps overhead and costs down to best maximize any public or private budget, while providing the client with an expert foundation designed for their personal needs.
- Bespoke Strategies: No cookie-cutter plans—every project is handcrafted to meet your unique mission.
- Senior-Level Guidance: You work directly with experts, not junior staff.
- Community Fluency: Deep roots in New Mexico’s cultural landscape.
- Results-Driven: We build campaigns that don’t just look good—they work.
- Resourceful: Creatively stretch every dollar to deliver maximum impact.
- Transparent: Offering clear strategies and honest insight to maximize trust.
Discover
We listen deeply—to your team, your stakeholders, and your audience.
Co-Create
We build a custom team of collaborators and creative partners.
Deliver
We produce dynamic, emotionally resonant content and strategy.
Refine
We track impact, learn from data, and evolve the work as needed.
Strategic Communications That Move Communities Forward
PK Public Relations delivers high-impact, fully integrated campaigns designed to meet the unique needs of government agencies and public initiatives. We’re experts at blending strategy, creativity, and accountability to help you engage the public, build trust, and drive measurable results.
We’re a clever gang —all prolific in our crafts. From brand development to campaign visuals and storytelling, our team brings unexpected ideas and memorable executions. Big picture or small tweak, we’re here to make work that moves people.
Creative & Branding
Messaging, design, and storytelling crafted to resonate with diverse audiences and drive behavior change. Our seasoned team develops audience-informed messaging, branding, and visual content that resonates—whether the goal is behavior change, education, or public awareness. Every piece is tailored to reflect the values and diversity of your community.
Media Strategy
We build smart, data-informed, and audience-informed media plans that meet your objectives and budget—whether for rural reach, multilingual audiences, or hard-to-access populations. Our seasoned team develops messaging, branding, and visual content that resonates—whether the goal is behavior change, education, or public awareness.
Social Media
Engaging, platform-native content, algorithm smart and influencer strategies, to always on content that spark conversation and community to ensure your voice stands out and sticks. We craft culturally relevant, accessible, and compliant social content that fosters connection and amplifies your mission. Our team creates custom graphics, animations, and videos that work across platforms—and across audiences.
Public Relations
From press coverage to crisis comms, we ensure your voice is clear, credible, and compelling. Our PR chops run deep—and wide. From legacy media relationships to new-school coverage, our team opens doors, crafts stories that resonate, and makes sure your brand is seen, heard, and understood where it matters most.
Specialized Services
- Strategic Consulting
- Graphic Design & Identity Development
- Media buying & attribution reporting
- Multilingual and ADA-compliant campaigns
- Video & Animation
- Website Design
- Crisis Communication
- Event planning and coverage
- Public surveys and community outreach
- Government-aligned branding and messaging
- Trusted messenger and influencer campaigns
- Transparent budgeting and performance metrics
We Blush, But We’re Proud
2025
- Top 3 Finalist for Santa Fe Chamber of Commerce Business Excellence Award
- Ranked 7th top New Mexico Marketing and Advertising Agency
- Ranked 28th in Women Owned Businesses
2024
- Public Relations Society of America, NM Chapter (PRSA)
- Hirst Vista Leadership and Visionary Award
- Gold: Game of Chance About Fentanyl
- Gold: 988 Mental Health Lifeline
2023
- PRSA Gold: 988 Mental Health Lifeline
- Gold Davey Award: “Game of Chance” Campaign & Silver for “New Mexico Leep”
2022
- Gold Telly Award: “El Opioid Drama” Series & Gold PRSA
2021
- PRSA Best of Show: Native American COVID-19 Outreach
2020
- PRSA Board Member of the Year
2000-2019
- Numerous Gold, Silver and Bronze campaign and tactic awards.
We work with some of the best folks around.
- Creative Direction and Graphic Design: Invisible City Designs
- Media Strategy/Buys: Idea Peddler
- Photography: Gabriella Marks;
- Web Site Design & Portal Development: Real Time Solutions and Creative Q Comms
- Videography: Mountain Mover Media
- Animation Little Big Bang;
- Social Media: Simply Social, Creative Q Comms, and Idea Peddler
- Public Relations: JLH Media.
- Public Policy: McCook Strategies
Healthcare
Water
Economic Development
Voting
Education
“I met Lynn Komer in 2017 when I first began working as one of the Project Directors for the New Mexico State Opioid Response (SOR) grant series. I was introduced to her work by the lead for the Office of Substance Abuse Prevention who had nothing but positive reviews and full confidence in Lynn Komer’s capacity to build awareness and reduce stigma regarding Opioid Use Disorder and naloxone overdose reversal products. For the past 8 years, I have been entirely impressed by Lynn, her team and her agency, PK Public Relations. They dig deep to develop excellent public awareness campaigns, seeking out research evidence, provider and patient/client expertise and testimonials. She and her team are one of the constant strengths of the SOR campaign, a person and an organization that I know I can fully rely on to get the job done on time and with the highest quality.” – Julie Griffin Salvador, PhD. University of New Mexico Health Sciences Center of Psychiatry and Behavioral Sciences, and Statewide Project Director for New Mexico’s Health Care Authority State Opioid Response Grants.
“I have worked with Lynn for nearly a decade, and I am constantly impressed with her dedication to work on the toughest social problems facing New Mexicans. Whether it is the opioid addiction crisis, water shortages, Covid’s ravages through Native communities, or a need for mental health care assistance, Lynn has been at the center of strategic thinking to bring awareness to these issues and to help people find help. Lynn brings a rare combination of empathy and kindness with a no-nonsense data driven view of the best ways to spend taxpayer dollars to reach the most people in need. She does this through incredible hard work and dedication but also through building a team of partners who can be the most creative on tackling any specific problem.” – A.H. Nomination for 2024 PRSA Hirst Vista Award
“Thank you for dragging the Water Division across the finish line so many times. It wasn’t always easy, but we always had the “A” Team when it came to PR.” – Rick Carpenter, Buckman Direct Diversion Project and Facilities Manager
“PKPR is a powerhouse of creativity and strategy. They implemented New Mexico’s first Ranked Choice Voting in record time with unique outreach efforts that truly educated the voters, resulting in a 28% increase in turnout and 98% ballot accuracy.” – Matt Ross, Former City of Santa Fe Communications Director
¡El Opio Drama!
A culturally rooted opioid prevention campaign for Spanish-speaking communities.
Opioid misuse has hit Hispanic and immigrant communities in New Mexico especially hard. “¡El Opio Drama!” was developed entirely in Universal Spanish to address these disparities—not as a translation, but as a culturally authentic, standalone campaign. It expanded the “Dose of Reality” series with tailored messaging on opioid misuse, safe use and disposal, and treatment access.
Key Strategies
- Fully Spanish-language animated video series
- Spanish media placements: TV, radio, digital, print
- Community distribution via Promotoras
- Culturally resonant messaging developed with community insight
Results
- 1–3% reduction in overdose death rates in six counties
- 21% increase in Narcan kit distribution
- 518,683 unique video viewers (523,653 total minutes viewed)
- 11,000 website visits with 2-minute average duration
- 20,000 flyers distributed through trusted local networks
Impact
Transformed state messaging norms by proving the effectiveness of culturally competent, Spanish-first public health campaigns.
Awards – Winner of the Gold Davey Award and PRSA Best of Show
Stoodis – We Are One (Use the Covid Cartoon in logos)
Protecting Native American communities from COVID-19
Native Americans experienced the highest COVID-19 infection and death rates in New Mexico. “Stoodis – We Are One” united all 23 tribes with culturally sensitive messaging rooted in resilience, tradition, and humor.
Key Strategies
- Campaign name and visuals grounded in Native slang and symbolism
- Activation of tribal leaders, artists, influencers, and youth
- Integration of humor and traditional storytelling to combat misinformation
- Shareable digital artwork and Native American radio PSAs
Results
- 60% to 36% Infection and death rates among Native Americans dropped statewide in 3 months
- Campaign content shared across all 23 tribal nations
- Widely embraced visual identity and messaging
Impact
Empowered Indigenous communities by building on cultural strengths and honoring sovereignty while driving measurable health outcomes.Awards: Best of Show and Gold Awards
Vote Different Santa Fe
New Mexico’s first Ranked Choice Voting public education campaign
When Santa Fe adopted Ranked Choice Voting (RCV), voters had just 60 days to learn a brand-new system. “Vote Different” ensured a smooth transition and high voter confidence in a historic election.
Key Strategies
- Rapid-response community collaboration
- Clear instructional videos, social posts, and media outreach
- Microsite with practice ballots
- Live and virtual public forums, canvassing, and earned media
Results
- 39% increase in voter turnout
- 96% ballot accuracy rate
- 71% voter support for continued RCV use
- 2+ million earned media impressions
- 17,000 homes reached by canvassers
- 2,500+ forum attendees, 23,544 video views
Impact
Delivered a model civic education campaign that ensured widespread understanding and trust in a new voting process—paving the way for democratic innovation statewide.
Awards
Gold
A Game of Chance
Raising awareness of overdose risk from mixing substances
Many accidental overdoses occur when people unknowingly combine substances like pain medications, alcohol, or fentanyl. “A Game of Chance” uses a simple, relatable metaphor—three red cups—to help viewers visualize the deadly risk.
Key Strategies
- Statewide bilingual campaign across digital, TV, and out-of-home media
- Gas station pump videos, bus wraps, transit kiosks, and billboards
- Messaging on the dangers of mixing drugs, and how to access MAT, Naloxone, and recovery support
Results
- 951,005 New Mexicans reached statewide
- High visibility placements in both rural and urban areas
- Engagement across multiple audience segments
Impact
The campaign breaks stigma and helps New Mexicans make safer choices by emphasizing risk education and pathways to recovery.
Awards
Gold in Campaign Approach
A Dose of Reality
New Mexico’s go-to source on opioid prevention and recovery
“Dose of Reality” is a comprehensive public awareness campaign that educates on opioid misuse prevention, safe storage and disposal, Naloxone access, and treatment through Medication Treatment.
Key Strategies
- Interactive website with real-time resources
- Multi-platform outreach including digital, broadcast, schools, and community events
- Evolution of messaging to address new trends like fentanyl and youth use
Results
- Opioid overdoses have decreased 18% and Naloxone distribution increased by 27%
- Millions reached across New Mexico
- Top-performing engagement metrics across social and digital channels
- Trusted brand presence across prevention, treatment, and recovery efforts, and a resource on 100s of substance use websites and social platforms
Impact
“Dose of Reality” is a sustainable, evolving campaign that has shaped how the state communicates about the opioid crisis, offering a trusted voice in both prevention and recovery.
Awards – Winner of multiple PR, marketing, and advertising awards, including Best of Show